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Chart: Estimated Market Share, 2008

filed under , 24 January 2009, 17:01; byline — Matt Blind

[ Click to embiggen. ]

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And with that opening salvo, it’s time for the quarterly 2008 charts.

Due to circumstances beyond my control (and an almost total lack of internet access for 3 weeks in the autumn) my 2008 Q4 weekly charts were extremely spotty — *if only* someone was paying me to do market analysis [hint, hint ] then none of us would have to put up with missing charts, late posts, and drunken commentary.

Actually, you’d probably still get the drunken commentary. And you’d like it.

Anyway, I’ve only 37 of 52 weeks in the can for 2008. At ~70%, I’m calling that a large enough statistical sample, and we’re going to go with it.

“statistics porn, anyone?”

2008: the RocketBomber Manga Rankings Year in Review.

Previously posted to ComiPress.com:

Top 300 Series of ’08

Top 100 and Midlist 100 Volumes of ’08

oh, and percentages for the Pie Chart above:
[mmmm…. Pie….]

Shonen 31.62
Shojo 22.71
Ninja 14.15
Vampires 7.063
Shonen-ai/Yaoi 5.674
CLAMP 1.969
Seinen 1.816
How-To / Manga Technique books 1.666
Panty Shots 1.628 – defined as a light romance/harem title with plenty of fan service
Proxy Fighter 1.590 – monster trainer or card battle games where the young protagonists don’t themselves fight each other but instead rely on proxies (e.g. Pokemon, Yu-Gi-Oh.)
Stupid Cat OEL ‘manga’ (Warriors from HC/Tokyopop) 1.547
Samurai 1.081
Pirates 0.975
Non-Fiction source books, art books, essays, and analysis: 0.844
Chibi Cutesy 0.771
Osamu Tezuka 0.755
Yotsuba& 0.740
Rumiko Takahashi 0.607
Horror 0.531
Gekiga 0.496
Josei 0.476
Anthologies 0.322
Yuri 0.298
Robots 0.164
Maids & Miko 0.116
Shakespeare manga 0.094
Moë 0.092
4-koma 0.085
Melancholy of Haruhi Suzumiya Preorders 0.078
Genshiken 0.034
Furry 0.004
Pirates vs Ninjas 0.000*



Comment

  1. Why did you decide to have a own “Vampire” category? How did come up with these categories to begin with? Why would you mix demographics with genre? Isn’t there a mistake in the standardization?:S

    (If you explained the questions above somewhere else, sry =()

    Comment by Invaeon — 29 January 2009, 12:40 #

  2. @Invaeon:

    Last time I posted market share data, I did a pie chart by Publisher

    The whole-year’s-data looked similar, so I felt doing market share in the same way would just be a waste of effort.

    Then the thought occurred to me list Naruto separately from the rest of Viz just to show how big a chunk of the total market is just one series —

    that was the initial joke, “Viz, Tokyopop, Naruto, Dark Horse…”

    And then other ideas crept in: Why not just ninja comics, robot comics, pirate comics, etc…

    And Anyone who has looked at a list of titles (or has to type them in manually on a weekly basis) notices Vampires keep cropping up everywhere: action, fantasy, historical, light shojo romance… blue space vampires from the moon…

    What I did was go through my list and looked at a title, and went with the category that I thought it fit into. Code Geass and Mobile Suit Gundam are “robot” comics, Tail of the Moon and Naruto are “ninja” comics, One Piece is a “pirate” comic —

    panty flash and proxy fighter, seinen and gekiga, josei and moe.

    Some authors are big enough (and their comics also a tad hard to classify as more one thing than another) that I thought I’d list ‘em on their own. I like Yotsubato and Genshiken so they also get their own slices.

    As to the question, why mix genre with demographis? 1. I’m lazy — I could often look at a title and say shojo or shonen, but wouldn’t know much else about it.

    and 2. The labels Shonen and Shojo are being marketed as genres.

    The whole thing is my little joke, in fact, but I used enough math to make it “true”
    — to be closer to reality, one would have to use tags, like “Ninja Romance Yuri Comedy with self-aware meta humor about fandom, and Panty Shots” or “Sci-fi Action with Miko, giant robots, high-school hijinks, and Panty Shots” or “Historical-based Fantasy Action with a reverse harem setup, pseudo-chinese cosmology/mythology and Panty Shots”
    …but parsing things that fine doesn’t lend itself to an easy pie chart.

    Comment by Matt Blind — 29 January 2009, 14:09 #

  3. I love how Yotsuba gets its own slice.

    I groaned when I saw how large a slice “vampires” got though

    Cool post.

    Comment by BakaTanuki — 29 January 2009, 15:31 #

Commenting is closed for this article.


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