Wizard CEO Gareb Shamus is pleased to announce the new Wizard World Starbucks™, a 2011 initiative where Wizard will hold a mini-convention in each and every Starbucks® Cofffee location across the U.S. and internationally.
“We feel fans shouldn’t have to drive to a city center, just to have the Comic Con experience. We think by focusing on the basics of the modern fan convention—crowding, waiting in lines, missing the things you really want to see, and of course spending lots of money on things you don’t need—we should be able to water-down and dilute the con experience to the point where any fan can be annoyed for a single half-hour on a Saturday afternoon. We’re in the business of bringing the magic to everyone!”
Shamus plans to run Wizard World Starbucks™ each year, from 2011 onwards, on the first Saturday in May, unless Diamond moves Free Comics Book Day to another date, in which case, “We plan to dynamically counter-program WWS on any weekend that might otherwise be a fan event. Only by dividing the fan base can we conquer the mainstream.”
[/satire, obviously. …I hope.]
[originally posted, by myself, as a comment on Robot 6 @ Comic Book Resources in response to the news that Wizard plans to double the number of its ‘Comic Cons’]