Rocket Bomber - article - comics - commentary - CMX versus Plastic [alas]


CMX versus Plastic [alas]

filed under , 19 May 2010, 20:41; byline — Matt Blind

So, DC: I’d like to ask –

how much did you recently spend on plastic rings as opposed to, oh, say, the now-past 5-year marketing budget for now-defunct [alas] critically-acclaimed manga publisher CMX?

No, honestly: how much did you spend on trinkets—ephemeral souvenirs—and how much did you dedicate to the hard-working localizers who were slowly building a critical acclaim you didn’t even deign to recognize? CMX was too good for you; you employed staff that handily exceeded the goals set for it — ‘you’ (via your agents) licensed titles so good that fans drooled, and yet even with that beach-head and head-start, you failed them in your execution. And You Did This For Five Years.

Dude.

It was free money. Just sitting there. We can’t hand you a better deal. DC, you bungled it.

If I had the money, I’d buy up everything and everyone involved with CMX and prove to you just how badly you botched this. Dear DC: Is the focus on summer tent-pole movies [not that you have one] and easily-licensed third-party crap, really more important than quality comics?

Oh, I already know the answer – I just wanted to get the uncaring, corporate, anti-fan bastards on record, saying the actual product counts for crap and the only thing that matters is making money on the hard work of artists. Dear DC: fuck you.



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