Rocket Bomber - article - retail - business - Nook speculation at this early stage is dangerous - and likely useless

Nook speculation at this early stage is dangerous, and likely useless

filed under , 7 January 2012, 12:53 by

Full Disclosure: Barnes & Noble signs my paychecks, and I own trivial amounts of BKS through a company sponsored 401(k). But I am field management, in stores, and so not privy to corporate secrets past what both you and I can both read in press releases.

So, B&N: in Thursday’s press release they said

“In order to capitalize on the rapid growth of the NOOK digital business, and its favorable leadership position in the expanding market for digital content, the Company has decided to pursue strategic exploratory work to separate the NOOK business.”

and two ‘graphs later

“There can be no assurance that the review of a potential separation of the NOOK digital business will result in a separation. There is no timetable for the review, and the Company does not intend to comment further regarding the review, unless and until a decision is made.”


of course others have commented; a small sample:


I think the main thing that prompted the announcement was 1st: full legal disclosure. They are legitimately looking into this, & I’m sure there is an SEC rule that requires them to say so.

But, a decision to “separate” the Nook business could include operating the digital division as a wholly owned subsidiary, spinning off the business [issuing stock in a new Nook company to all current B&N shareholders], selling it outright, or something less revolutionary, like doing some basic math/accounting to list nook as a separate line item in B&N annual reports.

Or nothing. Nothing is an option.

I think the main thing that B&N wanted to accomplish with this announcement was proper consideration. Some props for what they’ve done in 2 short years – A wholescale reevaluation by both pundits and investors in the business. It could be a thinly veiled message direct to Liberty Media, asking them to invest another half billion to buy the whole company outright (or to buy the nook business, unbundled)

At any rate, much like the announcement made that B&N was considering “strategic alternatives” up to and including a sale, which made the news last year.

If you were to ask my opinion, I must demure: that would be too much like investment advice. But I’m not quitting my job as a bookstore manager, or cashing out my 401(k).


  1. All I know is that if B&N reached a deal with getjar for a B&N store getjar app, $4.99, and the app is set to a window of apps where instead of B&N’s curated B&N store, its just a quick thumbs up, thumbs down for each app in the store that getjar puts forward for delivering through the getjar app …

    … they’d have so much win they could shower in it. Almost everything people want to root the damn things for. Thumbs down on an Amazon store or Amazon kindle, but thumbs up to Aldiko and the Overdrive app, thumbs up to Crunchyroll, thumbs up to Crackle if they get it to work again. Thumbs down on apps already in the B&N store, but thumbs up on tons of free games.

    The support headaches that make a big “open” app store so scary? “Did you get the app from us or from getjar? We can help with any app you downloaded directly from the B&N store. Apps you downloaded from another seller like getjar are supported by getjar.”

    Getjar would be buckets of free stuff and, ironically, you can get people to pay to get access to buckets of free stuff!

    Comment by BruceMcF — 17 February 2012, 01:26 #

Commenting is closed for this article.



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