So the Simpsons are showing up late to a trend, attempting to seem still-culturally-relevant in an age of viral video, near-simultaneous reblogging and linkbait, and a perpetually hip weberatti that’s much too hip to keep up with a show that’s only on broadcast television and only updates once a week:
Seen in that light, this could be called lame (has been called out as such in many corners online)
But note Bart.
In his Bart-Man costume.
Doing the Bart-Man.
Viral video. Dance crazes. Taking over the broadcast platform.
Oh my yes, the “Homer Shake” is a blatant ripoff in a play for continued cultural relevancy — but who, exactly, is ripping off whom?