“Successful personal bloggers gain followers based on how they present themselves, and their readers stick around because of the close relationship that is established through those personal touches. On the other hand, building a staff of writers might be the only viable option to continue to grow and develop on the scale that is required once a personal blog reaches a certain level of success.
“For Joanna Goddard, hiring on more writers to A Cup of Jo was the necessary next step in order to expand and take on more projects related to the blog. ‘For the past seven years, I’ve written every post, which has been wonderful, but I started having bigger ideas for posts and series that I simply didn’t have time to pull off on my own,’ Goddard told Racked. “As your blog gets bigger, the workload naturally grows, too. You have more advertising meetings, you have more reader emails, you have more of everything. So it can get overwhelming for one person.’”
Is Staffing Up the Only Way Personal Blogs Will Survive? : Racked, 28 January 2014
of note. for reasons.
see also : The newsonomics of why everyone seems to be starting a news site : Ken Doctor, 29 January 2014, Nieman Journalism Lab