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I’ve been working quite a while on a bookstore business plan; not only because I think it’d be a nice feature for this blog, BUT ALSO because, hell – I want to run my own damn bookstore. I’d be most pleased to entertain investors in such an endeavour.

But as per usual, I’m making a simple thing more complicated.

Instead of just posting my business plan, I’m going to post a guide — with many, many references and large blocks of previous research — so you [or anyone] can write your own bookstore business plan.

[with the appropriate caveats, not only to protect myself, legally, but also to make sure *your* efforts to fund a bookstore don’t repeat the obvious mistakes, or run into the obvious obstacles]

So I’m looking at 6 case studies: from non-profit book collectives through small storefronts, to landmark bookstores, to regional name-brand booksellers with a strong web presence.

[like I said: making a simple thing more complicated]

I’ll have to work out which chunks of my own business plan are bookstore-slash-retail universal, and such can be reliably copied/referenced by others, and then also outline specific plans for each case study. I also need to write up the appropriate introduction, educating and specifically directing the readers to do their own research and due diligence: even if you use my knowledge base as your own starting point [and constant reference] there is no replacement for getting into the numbers, getting dirty, and coming to your own conclustions.

SO: I’ve a lot of work ahead of me — Work for free, at that, because I’m weird that way.

Alas, there are no work-in-progress posts – or ‘thinking/talking aloud’ in a blog post [unless you count the past 33 months of rethinking the box.]

The final project can be parsed into chunks, but must post all at once – or in very short succession.

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So the blog ‘radio silence’ is not a reflection of me giving up, but rather, an unfortunate consequence of my doubling-down. More to come, soon.

I explicitly said I wasn’t looking for feedback

So of course I got feedback.

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To address one point,

“You seem perfectly normal to me, why do you insist you’re so different, or that you’re ‘doing it wrong’? – isn’t _that_ normal? Why withdraw?”

So. If you’ve followed this blog to the point where you’d be compelled to comment, you know that I often try to explain difficult concepts in analogies and parallels:

Imagine going in front of a jury to defend your doctoral thesis.

You’ve done your research. You’ve rehearsed this. Maybe you even rehearsed this with a partner, having them ask you questions you think the jury is going to ask. You know this stuff, or you think you do. You’ve spent years in the field, you’ve done dozens of interviews, you’ve read thousands of pages, you’ve devoted hours — days — months of your life in an attempt to understand this strange new topic.

Before you started, you had no real experience in this particular area, only a vague awareness: but you’ve built on this basic understanding and have, over years, developed your own theories, heuristics, and formulas.

And that’s fine. You’re ready to defend your thesis and accept your PhD.

Now:

Imagine doing all that work, all that research — the interviews, the case studies, the sample cases, the baseline surveys — just to get to “normal”.

I’m not saying I’m autistic — I’ve never had the benefit of that diagnosis, and in daily life I operate and am functional, so ‘Rain Man’ doesn’t apply. Auspergers is the better fit anyway, but I was not given that as an option either — back in the day no one had defined that yet; I was ‘gifted’, as a student, and expected to excel and go to Harvard or MIT or Berkeley, and back in the 80s no one had a pigeonhole for students like me except ‘smart’

And many, many smart kids went to Stanford and MIT and they have certainly done well, and defined the new internet society we live in. And many, many kids like me are now engineers and specialists, and they’ve had kids of their own, and now these kids get diagnosed and we make arrangements and exceptions, for these exceptional individuals.

But I grew up in Georgia. Yes, Atlanta is a tech center and a decent place to launch a startup besides, but in the 80s Georgia was still Deep South — and I didn’t grow up in Atlanta, my home town is 60 miles south of there — and back then, in that backwater, any kid who needed or wanted more than the “3 Rs” was an aberration to be barely tolerated — not a light to be nourished.

My point [well, my point so far is to badmouth my primary & secondary education, because it kinda sucked, and I only learned anything because of my personal hunger for information, not becaused I was helped along the way] is that there was no program to help ‘gifted’ students learn social skills, and by pulling us out of class for the ‘gifted’ program, well-meaning educators only made a bad problem worse

Booksmart is different from streetsmart — and, alas, no one is doing studies on that particular dynamic.

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Not only did I not ask for feedback — in fact, I chose to forgo feedback and explicitly denied it by closing out the comments — what amazed me is the extent some readers went to, to comment. I got private messages via Twitter, I got personal email, there was at least one comment on other posts to this blog — my fav, though, has to be the rumour passed along, friend-of-a-friend style, that I was going to stop blogging.

Yeah, and yeah, ha ha, but actually: No.

This blog is my sole safety valve in a retail world gone mad.

I’m not posting much at the moment because I don’t do the “daily journal” blog thing — most of my posts require research. Some require math. With charts.

So even as I withdraw from social media like Facebook and Twitter, I cannot silence the blog — I choose to do less on Twitter so I can write more for the blog. And Facebook kinda sucks. [in fact, Twitter is the only social media platform I felt any affinity for — my reasons for using it less are in the last post]

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The current lack of updates to the blog is because I am working very hard to bring my sporadic Manga Bestseller Lists up to date, and up to a professional standard — more on that front later, as the project nears completion.

And on the bookselling front: I am crafting a “nuclear bomb”, a set of blog posts on the future of bookselling to be combined with an open letter to my employer.

Both projects make demands on my time – time I don’t have. Because work sucks. Because I’ve been forced for years to ‘do more with less’ and this will turn into another rant if I don’t cut things off here.

Both projects are also best served if I post MASSIVE UPDATES AND MULTIPLE POSTS ALL AT ONCE — so the day-to-day low-level grumbling and occasional-but-typically-weekly blogging is also going to take a hit, for however long it takes me to catch up.

And thank you for your concern, even when I say I don’t need the feedback.

It’s an idea that occurred to me yesterday morning, before I had to go to work:

And that’s about as simple as I can make it — 101 Days, 101 Book Reviews.

Some clarifications and caveats:

Yes, I’m doing this for BookNom.net. It’s my other site, the one I just launched 3 months ago. I’m not posting this announcement over there because RocketBomber is my chosen venue for drunken posts of all types: from rants to data analysis [you wouldn’t believe how much beer that takes] — to bravura boasting and throw-down-style blogger challenges.

Yes, this is a Stunt. But it should be fun anyway.

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I’ll will now open the imaginary floor to supposed questions from theoretical readers:

Why are you posting this challenge here?

I answered in part above, but let me fill in some some more blanks: I personally would like to keep BookNom.net as focused as possible on its mission, with the possible exception of one tiny little fiction exercise just because Lissa’s art concepts for the site were, honestly, really damn good (I felt inspired) — but past the occasional instalment of an ongoing illustrated story: it’s all about the book reviews.

And if you all were reading BookNom, we wouldn’t need a summer publicity stunt, now would we?

I’m looking to bookstrap bootstrap new content for BookNom, build up it’s archives, and populate its tagcloud while also giving search engines lots of toothsome content to index, to increase the ‘nom’s profile and overall exposure. Even if I’m the only blogger who accepts the challenge, that’ll still be 101 new reviews—posted daily—and I think both I and the blog will be better for it.

Wait, is this actually a real thing?

Serious as a heart attack. Look, I even have a graphic:

Can I participate?

I *said* we have a graphic — ↑↑↑ — and that makes it a participatory web-like-thing, right? Am I right? Amirite?

I don’t write for BookNom, though. Is that a requirement?

Ah. well. [mumble, mumble] …no. [/mumble] – You could post to facebook, honestly. I’m not on facebook, so I couldn’t read your reviews, but use whichever platform you have

BUT your lack of participation at BookNom is a temporary handicap, a lack that can easily be fixed!

[shameless plug]

I’ve several resources already posted to BookNom, so take a look. When developing the concept and building the site, my first thought was to make it as easy as possible for my fellow bloggers — we all have a blog already (or two, or three) plus facebook, plus twitter, plus actual human contact and friendships and family and obligations and crap [should you insist… ludite] so BookNom is meant to be an extra — a place to review things that you still enjoy but which might not fit on your own site, and a handy platform to post synopses of previously written material that fit the BookNom mission [http://booknom.net/about/] and which could use a little extra exposure.

Drop me an email at either site — matt @ rocketbomber or matt @ booknom.net — and I can get you set up with a login [END /shameless plug]

What are the ground rules?

101 Days. 28 May to 9 September — Memorial Day Weekend [Saturday Next, in fact] to Labor Day — ah, those are the US holidays. …sorry, forgot to mention that. Kind of US centric as these are the laws and holidays provided to me.

Post One Book Review a Day.

That’s it.

I might go one step further and say that *I* certainly don’t plan to write long essays or analysis or much more than 5 or 6 paragraphs for each. At BookNom, I’ve proposed a ‘friends recommend’ review style — casual, to the point, & only the stuff you like.

Do I have to *read* 100+ books?

Only if you want to. Please feel free to recommend/review old favourites, though — especially if they’re books that you enjoyed.

Can I repost old reviews?

Hm. Tough call.

I’ll allow it, if
1. You wrote it for another site but said site is now defunct. In this case, I think you really should repost old reviews where someone can now read it. I’d almost call it an obligation on your part. or:
2. You merely link to an older post, but take at least a few minutes to revisit the work, explain why it’s still a good book, and put the old review in context. OR:
3. You find yourself in a situation where there’s just so much other fun stuff to do and you want to keep up with the Challenge but you need a ‘free pass’ and here’s this old review, just sitting there…

fine. So long as you post One Review A Day, I’ll give you 3 free passes to repost old reviews. But only 3. And you should feel guilty, and maybe feel compelled to make up for it with a truly fabulous new review when you have more time.

If it doesn’t start until 28 May, why bring it up now?

While I could just drop this on you alongside my first review [“Oh btw there’s this thing and I’ll be posting daily kthxbye”] well, at that point it’d be too late for you to join in.

I would have given you more than 10 days notice, but I just thought this thing up yesterday morning.

The other reason to give all of you a little advance notice is so everyone can start writing now. The Second Corollary to what I’d previously called The Tayler Principle [see note] is that if you need to post something once a day, you’re going to need a buffer.

Say you go gangbusters, write at least a review a day for the next week—and 2 each on your days off—by the time Saturday next rolls around you can post your first review and have ten or even 12 posts in the queue, ready to go should you slip a day or forget or whatever.

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I personally need the challenge, and the structure, and the deadlines — and a really good excuse to get off of my butt and actually working […or onto my butt, in a chair, at a desk, at the computer writing; but anyway…]

I love books, I have at least 30 things already knocking around the apartment that need to be reviewed, and another 30 that need to be read.

I’m looking forward to the BookNom.Net Book Review Summer Challenge, 101 days of books [Books I Love — or at least those I like, as I won’t bother to write about the bad ones] and while yes, I’m sort-of-joking and tongue is planted firmly-in-cheek:

I Dare You to Try It Too.

Just this past week, I launched a new book-oriented blog, which leaves me to wonder a bit about what to do with the old book-oriented blog—

—this one.

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BookNom.net is different – first up is focus: BookNom is just for reviews. Books are the only topic and I’m doing my best to make it look both inviting and professional. While the basic framework is a blog [in fact, it uses the same CMS as RocketBomber] the concept & eventual execution are much more ‘site’ than ‘blog’ – if that distinction means anything to you. RocketBomber is a platform for me to post drunken rants to the internet, while BookNom.net is… not.

I’ve already opened up the BookNom concept & platform to 3 other contributors – maybe 4 [Lissa is working hard on the art for me — IT'S FANTASTIC, TELL HER THAT — but we still haven’t talked about her writing anything for the site] so from the very beginning, BookNom is not just my project.

In fact: click, read, and consider – Submission Guidelines : Style Guide : Reviewer Resources : Call for Contributors

And BookNom is much more an idea than a website: way back in June the idea for BookNom grew organically out of… me posting drunken rants to the internet

In fact, hell, we could sign the whole thing up as an Amazon affiliate, let them worry about procurement & shipping & margin, and just take our cut from the internet sale. I don’t need a warehouse and fulfillment protocols for millions of titles if I can get Amazon to do that for me — I’ll take the booksellers, thanks, the ones who know and love the product, and we’ll do just fine.

There is nothing stopping you from just taking this idea (and the links to handy resources I’ve already posted) and starting your own book-reviews-for-tips website. I Strongly Encourage You To Do So. Hell, if your version is better than mine, I’ll write for you and you can register the domain names and pay for hosting & web design & art and work part time as editor (I haven’t been an editor since college newspaper days, ah nostalgia, 17 years ago) and I’ll just take the points I get as an Amazon [and soon to be IndieBound!] affiliate and drink my beer and write my little missives to an uncaring internet.

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I’m a Lazy Bastard.

No, it’s true. I spent 7 years (7½ – almost 8) at one of our nation’s finest educational institutions, treating a major research university like my own intellectual buffet. I changed my major almost annually; I studied physics, architecture, engineering; I took math classes as electives; I asked for (and got) permission to take graduate level courses as an undergrad. I squeezed Uni like a ripe fruit, and drank deep from the juice.

—and then spent five years in bars [as a consultant – getting paid, even; I’ve been spending decades in bars at this point] followed by my current employment as a bookseller. I like the bookstore, and working there gets me an employee discount.

Of Course I’m over qualified. That’s why they kept promoting me, year after year. But that wasn’t a bad thing: I’ve worked almost every job under the roof, and done every task you can think of: receiving, shelving, stock maintenance, and returns; stints in every specialty department – including music, DVDs, newstand, gift, bargain books, and most recently digital; the whole spectrum of retail management from hiring, training, evaluation, scheduling, Bookseller mentoring and development;

Not only have I spent the last ten years learning a bookstore up-down-and-sideways, I’ve spent my days off researching online book sales and publishing trends and drinking deep from the well, listening to Mimir’s murmurs and Delphic whispers.

Given my background, and education, I could be doing ‘important’ work. My thought at one point was to pursue a career in architectural acoustics, designing concert halls and other performance spaces. Instead, I ended up as a bookseller. My passions and inclinations weren’t amputated, however: As a bookseller, I’ve been analyzing the Big Box just as avidly as I tackled any academic subject while at university.

I’m a lazy bastard – I could have been an architect, or engineer, or physicist, or inventor. But that was work: I didn’t find my true calling until I was out of school for 4 years and took a part-time job as a bookseller.

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BookNom.net is it’s own thing, and I hope that from humble origins it will grow into a modest site — I don’t need the payday from a sell-out, and the bigger deal it becomes the more work it will be. But a book-recommendation site that some thousands visit, enough to make the affiliate links pay out at least enough for beer money for the reviewers, a website that makes a top 1000 or top 100 list? That would be grand.

BookNom is the site I would have launched in 2004 (back in Jan. 2004 when I wrote my first blog post) if I had understood the internet at that point, or more to the point had understood what it was I could contribute.

RocketBomber is the site that I, as a 37-year-old blogger with the odd hobbies and a bookselling job and too much beer and a 7 year blogging history — well, this is site I ended up with. RocketBomber may take a decided turn to the personal – relieved of the burden of being my ‘professional’ blog, I can share more insights without caring who the audience is, or what the reception to my posts will be.

Yes, I’ll still post online rankings and analysis of industry numbers. I’ll still post columns like rethinking the box. I’ll still post the free-form thought pieces. (& I do not doubt some columns will grow organically from the book-review-mission-statement of BookNom.net as well)

But I think I’ll post more often to RocketBomber, now that the onus of posting for the ‘permanent record’ is off. No doubt, some of you will consider this to be an improvement; the rest will remove the link, unfollow the RSS feed, and set up a filter to automatically delete me.

From this point forward: I will post.

It’s odd to celebrate an ‘anniversary’ (and only 2 years?) when one has been blogging more-or-less-continuously for six and a half years on a variety of platforms, and the blogging experiment was only the latest, most public permutation of a writing life. As experiments go, I’d have to say: I still need more data, and possibly a control group, to know if blogging is a worthwhile activity.

incidentally: I’m reminded how much the noun/verb ‘blog’ used to bother me. Now, (with the appropriate concrete derivational suffix) I’d be happy to take it on as my job title.

However, the end of June (29 June, in fact) is the anniversary date of this particular domain’s debut, so: Happy Birthday, Rocket Bomber!

[Actually, the first post dates to 26 May 2008 and imported archives predate that by another 18 months, but who’s counting?]

I didn’t bother with this last year, because honestly, I didn’t think about it. However, I’ve recently paid good money—in advance—for two more years of web hosting, so the idea of a minor celebration and some major reflection hit me the right way.

I’ve tried a lot of things over the past two years (some of them hold-over features from previous blogs) but nothing really stuck as regular weekly columns. It seems likely that so long as I hold a full-time job, I’ll never be able to post on-time or regularly. And that’s fine: as the bookstore job is a ripe vineyard, and many a post has been squeezed from those grapes, and I feel the ‘rethinking the box’ experiment is a vintage that will age well and will only get better over time. Some other attempted ‘tags’ and features haven’t done so well, but a blog is hard to do as a solo act and the exercise only gets harder if you attempt to compete with link bloggers and daily news sites.

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I’d like to present, for you edification and delectation, My Best Posts for the first 2 years on RocketBomber:

http://www.rocketbomber.com/2009/11/17/form-content-copies-rights-and-plato
http://www.rocketbomber.com/2009/01/10/5by8-29-the-blind-men-and-the-elephant-in-the-room
http://www.rocketbomber.com/2009/02/24/rethinking-the-box
http://www.rocketbomber.com/2009/06/04/rethinking-the-box-beating-the-big-box-five-case-studies
http://www.rocketbomber.com/2009/01/24/chart-estimated-market-share-2008

& of course, the Emma MMF

…and you might have your favourites but these five (minus the pie chart) are the ones I find myself referring back to and linking to most. [the pie chart, not so much, but that was a fun use of the database]

And My Eternal Shame — the three most popular posts:

http://www.rocketbomber.com/2009/06/01/rethinking-the-box-the-seven-types-of-customer
http://www.rocketbomber.com/2009/04/17/aside
http://www.rocketbomber.com/2009/04/09/rethinking-the-box-books-vs-comic-books

Looks like 2009 was a good year — and I have some more recent posts [4 to 10 June 2010 was a damn good week] that I also like quite a bit but it remains to be seen if they’re also as ‘classic’ as the ones above.

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How to celebrate? well, I’m thinking of taking time off of work, and spending it porting over all the remaining reviews (and select columns) leftover from Comicsnob.com, so all my output is in one place.

I’d like to restart the weekly Manga Online Sales Rankings, using a brand new scoring system and with a couple of new sources.

I’d like to resume weekly manga reviews, and start reviewing more anime.

I’d like to actually make good on a longstanding threat and start the RocketBomber podcast netcast.

And I’m beginning to look at redesigning the site from scratch. Starting with some original art. Which means I have to teach myself how to draw.

so. busy week.

Just added this

to the top banner to make my position clear. I give you, and your friends (and the next guy) permission to take anything I post [like say, the charts or the 7 types of customer] and remix, remux, and re-process at will.

Just don’t steal. And link back; it’s only polite.

And of course, if you’d like to add a similar image (or the exact same image) to your blog graphics, I release the .jpg above without conditions for any re-use. This is what the symbols mean in plain English and the same in Legalese

Ha ha ha. (no, I’m not actually laughing, that’s a dry, ironic recital of those three syllables to show mocking, begrudging acceptance of a ridiculous situation)

I signed up for twitter — not so much because I feel it’s a necessary part of an online life but rather because it seems an ideal tool for what it does: a forum for short, snarky reflections on life, the universe, and everything.

However, my proper name was taken, my website’s name was taken, both my preferred handles were taken — and a few of my backups (Beer Disposal Unit, Taishi’s Otaku Army, Epictetus of Nicopolis) are all too long.

I can’t use my professional pseudonym, so… I’ve decided to instead take on a mantle of pretension — not without cause, as I have taught college courses in the past* — if you decide to follow me on Twitter you’ll have to look for ProfessorBlind.

(if you already subscribe to my RSS feed, you can likely ignore me on Twitter, unless Twitter is your preferred platform)

[* as a TA. Psych 1001, Ga. Tech. I also taught homebrewing as an extension course for three years.]

So, 2009:

I’m not quite done with it yet.

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Here’s the thing: I don’t mind year-end-review posts. I’ve written my share. Mine tend to have too much math and too many numbers in them and they also tend to post late, as late as September in at least one case. I like to wait for corporate Annual Reports, read their conclusions, crunch the revenue & profit, analyse sales — all that jazz. That means waiting: for the Census Bureau, for the end of the fiscal year (as late as June for some companies) and for hard data. Since I wait for that data, I’m always at least four months behind on this thing.

I could post a stop-gap. (I did last year.)

[aside: While I’m over there, my predictions for 2009: Yotsuba&! — Yes! — picked up by Yen Press, but that’s the only thing I got right, and I didn’t so much predict that as beg publicly on the internets for anyone to please please please rescue the title from limbo. Past that, zilch. Though my “Batman Punches Everything” event suggestion may yet come to pass in 2010.]

This past year there was so much stuff that wasn’t comics that not only consumed my time and attention, but seriously distracted from the actual books…

Actually, that’s the tack I think I’ll take on this past year:

Top 10 Distractions of 2009:

10. Borders. The whole, “will they won’t they” dance around bankruptcy or a (possible) buyout, and their changes in-store, and the saga of their former overseas empire [Borders UK went belly-up, but Borders Oz is still a viable co. under the aegis of REDgroup Retail, though, so: one hit, one miss?] and over the course of the year their [the US flavour of Borders] website has only grown stronger and the whole web approach more self-assured.

Of course, they’re still losing money, but it was a tough year for all retailers. The Big News is that They’re Still In Business. “I’m not dead yet! I’m feeling much better …I think I’ll take a walk!”

9. Movies. Watchmen. Wolverine. Dragonball Evolution. Surrogates. …and to a lesser extent Whiteout, and the Astro Boy CG movie …and to a greater extent but not so much pure ‘comic-book’ Transformers 2 and GI Joe …and some of us were still talking about Dark Knight, Iron Man, Speed Racer, Hulk, Hellboy 2, The Spirit, and even the new Punisher flick (did anyone see that?) from 2008 —

We sure can waste a lot of time, effort, and attention on things that aren’t comics, can’t we? Of course, movies pay the bills, and Diz wouldn’t have looked twice at Marvel if it weren’t for the movies (but that’s another comment).

8. Digital. Comics on the Kindle, comics on the iPhone, comics on the web (no, not that one), eManga, eComics, Marvel’s DCU (and it takes huge honking testes—or alternately, steely feminine nerve, if one would prefer to characterise their behaviour that way—for Marvel to persist with that moniker) or even the lovely, delectable porn PDFs from my casual internet acquaintance good friend Simon Jones.

All sound and fury, signifying nothing [yet; and the idiot is implied but the jury is still out on that point] — Yes, eventually, it’ll all be digital. Will it look like anything we have today? Doubt it.

The business models, legal dodges, ruthless contracts, audience investment, social marketing, and historical publishing models are likely already out there, somewhere — but the new magic combination of whatever secret herbs and spices hasn’t hit us yet. The person who gets this right will make millions (or will get screwed over by a big corporation that will then make millions) but there isn’t a perfect, or even an accidental, solution in place yet. And even when the obvious digital format appears (“why didn’t I think of that?” ) there will be so many immediate copycats that the innovators may not be able to cash in to the extent that would pay off their investment. But that’s New Media for you.

7. Diamond. A Google search will bring you up to speed – will Steve Geppi’s apparent financial shenanigans pull down the entire direct market? So far, DCD and their related bookstore-oriented business seem insulated from the problems facing Gemstone and Geppi’s Entertainment Museum. But that’s only half the story, and a smaller half:

There were the new Diamond order minimums that, in a single stroke, just pushed the bottom half of the market out of the business. …or bottom two-thirds? or four-fifths? It may not be much dollar-wise (DC, Marvel, Dark Horse, Image aren’t affected, so far as I know) but a lot of the flavour, flash, spark, joy, weirdness, and unexpected surprises have suddenly been squeezed out of the comic business. A major fraction (in number though not in sales) of the medium have, at a whim by the gatekeeper who had been previously thought of as an advocate of comics, been left on the curb to either fend for themselves or to be picked up with the other “trash” — but what is trash, and what is literature? Should we let the first month, or week, of orders and sales decide what is worthy? Would Faulkner withstand that test? Would Spiegelman, or Bechdel? Would Blue Beetle, or Deadpool, or Chew, or The Walking Dead, or Planetary, or Sandman have survived this kind of test?

6. Kodansha. After 18 months all we get is reprints of Dark Horse localizations?

I feel I have to invent new profanity to adequately express how I feel about this.

Granted, Kodansha is just behaving like any conservative Japanese publisher would (note: Viz was an independent company that struck out on it’s own and carved out a huge niche for itself before it was bought up and brought back into the fold of Shogakukan/Shueisha) so no one can really fault them for taking it slow — unless it just pisses us off; it certainly pisses me off — but as a business decision this glacially slow move into the American market is understandable. That, and I think they’re using the Sure Thing of Akira and Ghost in the Shell as financing for future releases; kind of like a stock offering but instead of selling fractional ownership of the company to a bunch of investors (who would expect a return) they’re just soaking the fan base for ready cash.

This is, in my opinion, a real dick move — but it makes perfect business sense. If they use these otaku-dollars to finance riskier, and most certainly more manga releases, then all is forgiven. We’ll see what the new year brings.

5. Events. I’m tempted to put ‘events’ in quotes.

Many a blogger has commented on ‘Event Fatigue’

But Events Work, in a business sense. They engender discussion and debate; good or bad, fans talk about them. And Events Sell Books — even when fans say they hate them, some significant fraction is still buying the books, else this trend would have died out in the 90s.

My objections would be: 1. An event intended to cross the entire line by design handicaps the story told in any one book, or title; 2. Cross-line events represent a significant investment, in both time and dollars, on the part of any fan who tries to keep up with all the tie-ins and side stories, 3. …or even a significant investment from a fan who just wants to read the ‘main story’ — which will be dozens & dozens of pamphlets, or a solid block of Trade Paperback collections, or an expensive set of three of four hardcovers. Past events have been collected into a single volume — but I don’t know that any similar collection from 2009 (or 2008) will fit in anything less than a hefty two-volume hardcover box set.

That is, if the publishers deign to collect the storylines in a single, fan-friendly package. So many are willing to buy the assorted 96-page fragments at $20 a pop, and the publishers are more than willing to sell such…

4. Continuing fallout from the collapse of the anime/manga bubble. Part of this is Kodansha pulling titles. Part is Tokyopop losing said titles, and pulling back on anything that isn’t Princess AI/DJ Milky-aka-Stu Levy’s ego project, part is Japanese publishers (I’m looking at Broccoli here) just quitting the NA market, and the largest part is that anime-and-by-extension manga were gloriously overhyped in the first half of the decade, and no matter how good the books are — the market is fickle, and past performance is no guarantor of future success.

This reckoning was coming. And there are business cycles; we just happen to be in a trough. But so long as Japan puts out books and TV shows, some fraction of that output will be made available to fans through legal channels. [piracy was a different essay]

3. Recession. This has been an extremely tough year to sell anything, let alone comics. Nearly all comics collections tend to be much stronger backlist titles, as opposed to any sort of sales they show as a new release, so even in a bad year good comics are being produced and only later in this new decade will we be able to say who are the sales winners and losers.

2. Time Warner realises they own DC. This has been brewing a long time. TW was always willing to cash in on DC’s comic capital, but they always worked one-level-removed. It was almost like the movie guys at Warner didn’t want to get their hands dirty with [*ack*] comics and the print guys at Time, despite being intimately familiar with periodical publishing, just couldn’t lower themselves to get hands-on with the funny book trade. It likely didn’t help that Time Warner sold off their book division entire to Hachette Livre (as in hindsight, we all can see that the comic business is the book business, or at least that is one possible future for the industry)

Now though, (perhaps in response to Diz/Marvel) the DC comics brand has been folded into the movie arm of the company and if company org charts count for anything, DC is being moved closer to the center of movie/TV production and will no longer languish as a forgotten (or neglected) vestigial limb of the Time Warner Empire.

This may be a Bad Thing. That’s my hunch; that, or the whole semantic shuffle will amount to less than a hill of beans. A lot depends on the people TW brings into DC to effect the changes — and honestly, they didn’t need to change the name to do that. Names are meaningless, past the meaning we invest in them, or the meaning they garner over time through association with consistent output.

DC didn’t need the ‘Entertainment’ moniker. Perhaps Time Warner did… but the shuffle/kerfluffle doesn’t add anything to the DC family of properties, there is nothing that can be done as DC Entertainment that couldn’t have been done in 1969 when the Kinney Parking Company bought flagging Warner Brothers/Seven Arts, 40 Years Ago. All the pieces were in place then; did it honestly take you four decades to realize you owned both a movie studio and also the biggest comic book company ever? (full props to Marvel, and others, but Batman-Superman-Wonder Woman-Flash-Green Lantern-et al. and all the sidekicks, spinoffs, earth one-two-etc. and a solid 60 years worth of stories most of which I’m not even familiar with? Dude. An intern who reads comics could have clued you guys in sometime in the 70s, let alone before 2009.)

Still, and despite the protestations that the DC move was in the works before the Diz/Marvel announcement, it’s a fact that it came out after, and it looks to most of us like the Time Warner/DC Entertainment announcement was made merely to steal some of Marvel’s thunder.

1. Disney Buys Marvel. Obvious as Number One. And it’s been talked to death, but it’s still Number One. And Marvel was tied up in so many movie deals before the buyout that it’ll be years before Disney/Marvel get to actually make their own [Disney] movies based on the Marvel properties — but even if a movie makes two tonnes of money for someone else, that still means a ton of money for Marvel, and that’s why Disney snapped up the House of Ideas.

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Honourable Mention: Con Wars, Wizard vs Reed. Didn’t rank because while this was a distraction in ’09, it’s only the first moves: this isn’t going to blow up until the head-to-head contests play out in 2010.

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and these were only the distractions. And they still have mighty powers to distract; this wasn’t actually the point I intended to write about this evening: The primary purpose of this post was to let you know that while I haven’t given up on 2009, I will be posting new 2010 sales charts just as soon as I finish the data entry and analysis on the week ending 3 January.

I have 3.34 gigabytes of archived sources from 2009, so even as I stride boldly into a new (and more timely) world of 2010 estimated online sales rankings, I also have an obligation to fill in the historical charts from ’09 as quickly as my work schedule and the regular posts permit. Since I’ll be posting two different sets of top 10 charts, I ask you [now] to note the dates in each post — even though it should be obvious. [can’t be too careful]

I’m actually working as hard as I can to get ahead of the New York Times Graphic Books chart — not because they’re wrong, necessarily, though occasionally I have a strong suspicion that they are — but instead because every time I can post ahead of their Arts Blog I score one for the independents and shove a New Media spike direct into a soft spot of the Paper of Record. It’s a petty, pyrrhic victory, but damn I love sticking it to the Times. Some guy with a blog can not only post a “graphic books” chart, but he can do it while disclosing all sources, being entirely open with both the data collection and ranking criteria, and can post it faster than the Times…

…well, in those weeks when I can beat them. It’s why I’ve been up since 5am this morning, in fact, though I’ve lost a lot of time in writing this post.

So. New Charts to post soon. And also the remaining 2009 charts to post until I catch up (that’s the ‘mulit-track recording’ part referenced in the title) (and a stats-porn-rich recap of ’09 to post as soon as I get there) but for now, just this commentary.

Rethinking the Box, other features, and columns will all be put on hold for the next few months while I catch up on the rankings.

Yes, really.

I’m a full three months behind and I need to fix that. The upshot is that after I catch up, I can then crunch 3 months of complete, comparable data drawn from the same 9 sources and I can post some of the nifty pie charts and graphs again. (fair warning: if you don’t like nifty pie charts and graphs you just might be reading the wrong blog)

I’ll try to find time on Sundays to post at least one item a week that isn’t a historical top 10 list of graphic novels — And I’ve the new Akira and Ghost in the Shell on the way from Kodansha Comics, so there will be reviews & coverage there — but otherwise, there is a massive backlog of data and I feel I need to get through it all before New Years.